"Live better together"
Energy / Environment Pillar

The transition to a “green” Greece has already begun. A new energy policy, with “green” strategies to reduce dependence on fossil fuels and increase the share of renewable energy sources in the Greek power mix, is becoming a priority, with the aim of protecting the environment. Astypalea, Tilos, Ai Stratis are  energy autonomous islands where the “green revolution”   has be, and they are now the towards a greener future.





The Greek Energy System has recently been characterized by decreased consumption of traditional fuels, primarily lignite, increased natural gas penetration into final consumption, and increased renewable energy output.

In Greece, the energy sector contributes more to GVA and this is expected to rise significantly in the coming years.

The Government’s main goal in the energy sector is effective resource management to ensure a seamless and reliable service to meet energy needs within the country, based on the best possible conditions for residents.

Energy and the environment are interconnected sectors, as well as areas where most investments are expected in the coming years, especially considering that in addition to major energy projects, the country is further liberalizing the electricity and gas markets, as well as expanding the use of RES.

"Taste the Memory"
Agri-Food / Food – Beverage Pillar

Taste of Greece’ in the cuisines and markets of the world. The authentic, high quality and unique Greek flavors become exportable products and take the gastronomic tradition on a journey across borders. The extroversion of Greek producers transports delicious treasures that bring our passion and innovation to markets abroad.

Tomato, apricot, thyme, crocus, mastic, as well as roe, gruyere, wines, local products, and the perfect blend of classic and modern, full of aromas and memories, stand out and
are recognized internationally.








The food and agricultural products sector has always been one of the most important export sectors in Greece, with a particularly strong presence in the international markets. Both markets  place firm trust in the uniqueness of raw materials, which are the basis of gastronomy and the Mediterranean diet, paving the way for other markets around the world.

From olive oil to flour products, honey, processed meats and ready meals, Greek companies draw on the competitive advantages that Greek primary production has to offer. Food and agricultural production has become one of the most dynamic sectors of the Greek processing industry, in the context of sustainability, the green deal, new resilience, sustainable development and substantial decentralization.

"Seven seas"
Shipping, Supply Chain & Infrastructure Pillar

The sea is Greece’s culture. Long-standing maritime tradition and seamanship offer sustainable shipping services of international renown. Greek shipping leads the world. Greece is the country with the largest ship ownership in the world, creating added value and new jobs.







The country’s geographical position at the crossroads of three continents (Europe, Asia and Africa), has made it, since early antiquity, a strategic hub connecting different people, goods and cultures, occupying a key position in the development of transport in the wider region.

Maritime transport is the most common way of handling global transport, representing 80% of world trade in volume, and over 70% in value, while Greek shipowners hold the largest merchant fleet in the world.

Significant investments are already being made – and more are expected in the coming years – in the country’s maritime infrastructure, taking a green turn and following the digital transformation, as the sector has been highlighted as a high priority by the Greek Government.

Additionally, Greece plays a vital role in regional logistics, as it is a contemporary hub for goods travelling from Asia to Europe. Piraeus, as the largest and most important port, now provides access to a major logistics hub that acts as both a transshipment point and a gateway port to Europe. As shipping is a strategic development area for the Greek state, important measures are being taken pacing Greece as a leader. Safe seas and ports, protection of the marine environment and safety of maritime transport are just some of the areas in which Greece is investing and innovating.

"Blue is the new gold”
Tourism Pillar

What defines a luxury experience? Everything  that turns a great trip into a memory that lasts a lifetime. These memories are created from authentic hospitality and care. Yes, Greece has it all and was voted the best travel destination of the year for luxury tourism. Breathtaking beaches, luxury resorts and yachts that will make you feel the way you deserve, and the cultural stimuli will make you feel sophisticated. Elite tourism in Greece offers a plethora of options that can wow even the most experienced of travelers.
Greece is indeed the ideal destination for luxury vacations. It will allow you to relax, enjoy, dive into the crystal-clear waters, and leave all your everyday worries behind.

Greece is making major investments in the tourism industry, transforming traditional “sun and beach” tourism into a list of various alternative products. Cultural and religious tourism, health and medical tourism, nautical tourism and even thematic winter tourism are just some of the areas that will help Greece attract numerous visitors and complement the famous Greek tourism product.










Technology / Innovation Pillar

Greece is renewing her digital prowess. The reformed country structure focuses on two pivotal concepts: simplification and interoperability. The goal is to not only digitize bureaucracy, but to simplify it and let different databases and registries communicate with each other. Once only is the guiding philosophy. The citizens will not be required to provide the same forms repeatedly. Smaller and fewer queues mean more productivity.

The provision of more than 1,200 services, to citizens, is a key reform for the reconstruction of the Greek state. In 2020, a total of 94 million citizen-state online transactions took place.

The greatest challenge in this transformation is leaving no one behind. Therefore, the aim is to roll out digital reskilling across all demographic groups with a strong focus on plain security best practices.

Thus, the state helps to create trust as with this new approach helps it to better serve the citizens, especially in a period of challenges, such as the pandemic.

Re-Culture path
Culture Pillar

It all started about 2,500 years ago. You will have to think again, though, before you call it ancient and move on because in its staying power sprawling Greece is also confoundingly modern. Following the end of the 2009 financial crisis, a picture emerged of a future looking country, making Greece a modern cultural center and a vibrant amalgam where the contemporary arts and culture movements coexist with the strong presence of classic heritage.

The country is changing but without losing its soul. It’s not just the Acropolis, though visiting is a not-to-be missed lifetime event, it’s not just the archaeological sites, it’s also the Athens Biennale, the Athens Epidaurus Festival, the artistic graffiti, the numerous art galleries and a new way of life embracing arts and culture. Greece constantly reinvents herself like a living organism that continuously evolves.

"Greece inside you"
Human Capital Pillar

The human resources of the country are evolving, standing out, innovating and creating added value. Greece “invests” in young workers, with employment opportunities, which prevent brain drain and with other supportive interventions, such as increasing subsidized jobs for young people.


Greece has human resources with multiple skills and qualifications, as 44% of people aged 30-34 hold a degree in higher education, speak foreign languages, and also have talent, authenticity and vision, elements that have proven to help reverse the consequences of many years of economic crisis.

Not coincidentally, today the country attracts the interest of international business groups for the installation of centralized support functions (Shared Services) and business services through outsourcing (Business Process Outsourcing), with its geostrategic position adding further appeal.

In addition, Greece offers a friendly business environment, which provides potential investors with increased incentives to create jobs and vocational training, competitive labor costs and attractive rents in modern office spaces. From the outset, the government has made it a priority to create a modern legal framework for attracting global business services, particularly in the areas of accounting, finance, R&D, and high-tech product design, consulting, customer service and technical support.

“The industry Changers”
Industry Pillar

After a long lasting fiscal crisis, Greek industry wins the day with growth and extroversion.
Having survived the “tremors” of the pandemic, Greek industry is seizing the opportunities and becoming strong and competitive in the new environment.

Greek industry is renewing itself with an updated profile and innovative products, that make a major contribution to the Greek economy.

Domestic companies choose to operate in a wide range of fields, many of which stand out in the global economy. Heavy industry, waste management and energy storage are areas in which Greek companies excel.

Taking on the challenges of the times, the domestic heavy industry is rapidly transforming in the context of “green” and sustainable growth, reducing greenhouse gas emissions, expanding recycling, reusing materials and renewable energy sources, while digitally transforming on the trail of the 4th Industrial Revolution.

In the context of implementing a structured industrial policy, the Government purposefully promotes the genuine connection of Universities with the Greek industry, with the long-term goal of bridging the gap between the produced knowledge and technological development, with the aim of creating products, processes and services that offer high added value.

Health Pillar

Starting from the concept of a “healthy mind in a healthy body”, the main component of Hippocratic philosophy in ancient Greece, health has always been a significant sector for the country. With a highly skilled workforce and well-established R&D and manufacturing capability, the Greek Life Sciences and Pharmaceuticals industry exhibits significant growth potential both in serving the internal market, as well as in expanding its reach beyond national borders with the production of generics.

It advanced even further with the explosion of the pandemic, and the focus on designing Greece’s mass Covid-19 vaccination program. The designed plan, known as “Eleftheria” (Operation Freedom) resulted inover 6,120,000 people (over 60% of the population). receiving a full vaccination.