Greece is seen as a point of reference in the modern world. Greece is promoted through its competitive advantages and areas of innovation, under the strategic transformation of the Greek cconomy. «Greece tomorrow, today» is the key message which best reflects the vision of the Greek Government and people, for a country which plays a vital role in the investment environment. The idea is communicated using, the famous myth of Ariadne as a creative device.
The Greek Pavilion offers an immense experience that conveys our narrative through sight and sound, unfolding 8 strategically selected thematic pillars, which make up the different sides of our story. The 8 different sections of the Pavilion, each give a distinct perspective, through a definable light design, combined with exciting audio-visual content and interactive stations with augmented reality experiences, which visually reflect the dynamic presence of the current and future Greek socio – economic development. In this way, each pillar offers a different, complementary perspective, and all of them as a whole portray a country that is evolving , innovating, and creating the future, today.
The Pavilion and Ariadne’s Thread
Ariadne was the daughter of King Minos of Crete and his wife Pasiphae, in Greek mythology. She is best known for her pivotal role in the myth of Theseus and the Minotaur. According to legend, King Minos forced the Athenians to deliver seven youths and seven maidens every nine years who became the prey of the Minotaur in the Cretan labyrinth
Theseus then travelled to Crete to fight the famous Minotaur. Ariadne gave him a sword to fight the Minotaur, as well as a ball of thread; she advised him to tie one end near the entrance of the labyrinth and let the thread unroll as he delves deeper into the twisting and branching paths. When Theseus found the Minotaur, he managed to slay him, and then followed the thread back to the entrance, where Ariadne was waiting. She then eloped with him on his way back to Athens.
Inspired by this tale, the Greek Pavilion is based on Ariadne’s Thread which connects all 8 strategic pillars with an invisible thread, and bridges today with tomorrow. Visitors are invited to untie the thread and find their way to the future Greece by exploring the 8 different pillars of action.